LIONS GOOD NEWS is an initiative by Nikkei Inc., the Japanese office of Cannes Lions, that has been ongoing since 2020. Through its content, LIONS GOOD NEWS aims to demonstrate new ways of doing things within and outside the industry and to contribute to making the world a better place. The previous LIONS GOOD NEWS 2020 showcased new approaches during the pandemic through content exceeding 100,000 words, utilizing past works from Nikkei NEWS and Cannes Lions. However, three years have passed since then, and while the pandemic has subsided, the world has drastically changed. As a result, Nikkei Inc. was tasked with developing new content.

First, we conducted a survey of NPOs in Japan. Over 80% of the NPOs reported that their communication efforts were not penetrating and that they had no new connections. In response, we created a website and experience that redefine the concept of "meeting" for the future. The idea is based on flowers with the meanings of meeting or connection in the universally recognized language of flowers. We created a guide to new meetings in the form of seven articles totaling in excess of 200,000 words and based on past works from Nikkei News and Cannes Lions compiled together under the theme of each of the seven flowers. Additionally, we introduced a new content featuring ChatGPT, which was implemented for the first time in Japan, to provide a platform for discussion and new connections for users and NPOs who cooperated with us.

The concept of the content is "MEET THE WORLD". More than 100 organizations that work to make the world a better place participated in the survey, and the goal was to provide new ways of meeting for the users who visit the site. WebGL was used for the shading of the seven flowers and petals representing the concept of “meeting” to ensure performance, readability, and a seamless experience for the users taking in the seven articles exceeding 200,000 words in total. In addition to learning from the articles, actual meetings were also created on the site using a search system that integrates ChatGPT and Google Search API. ChatGPT's character is set up as an expert in creating meetings for the purpose of making the world a better place. When searching for "cats," it also shows "dogs," and when searching for "children," it also shows "elderly people." The experience with ChatGPT allows for discussions on social issues such as animal protection and aging while indicating commonalities among them and promoting the creation of a better future. Furthermore, a system was built that recommends NPOs that participated in past Cannes Lions or cooperated in this survey during the discussions. LIONS GOOD NEWS 2023 gained a lot of attention as a campaign that introduced ChatGPT for the first time, and received comments from leading media such as WIRED and Forbes. The site itself recorded exceptional numbers, with visitors averaging three visits and engaging for over two hours. The initiative has been a success on all fronts, with the use of ChatGPT in these initiatives being praised by major organizations such as WWF for "breaking the filter bubble and providing new meetings for NPOs," while many NPOs have shown their gratitude.

LIONS GOOD NEWS 2023, a campaign that introduced ChatGPT, has gained significant attention. Top-tier media outlets such as WIRED and FORBES have commented on it. The website itself has recorded exceptional numbers, with an average of three visits and an engagement time of more than two hours per user. The initiative’s use of ChatGPT has been highly regarded by major organizations such as WWF for "breaking the filter bubble and providing new meetings for NPOs”. As a result, many NPOs have expressed gratitude, and the initiative has achieved great success.