Cannes Lions

Lip Rescue

J. WALTER THOMPSON BANGKOK, Bangkok / O.P. NATURAL PRODUCTS CO. / 2016

Case Film
Presentation Image
Presentation Image
Presentation Image
Scale Drawing
Supporting Images
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

According to the research done with working women aged group 25-34, it’s shown that ‘lipstick’ is the common cosmetic product all respondents will have side by side in any situation. Therefore, we have created “Lip Rescue, the world-first lipstick that provides all-in-one function from physical beauty to survival”

Execution

Lip Rescue has come up with beautifully modern and vibrant design but also seamlessly hides a whistle function. Based on aerodynamic principle, the sound will be generated from the top lid when contacting with a fluid stream. We have designed the engineering structure inside to allow the sound to release even when the lid is off. It also provides high pitch tone at 120 decibels and carries over long distance up to 100 meters.

Just pick up and blow in case of emergency, it’s all women need to do in order to self rescue themselves since the perpetrators will usually be distracted by loud noise and give more opportunity for the victims to search for help.

Outcome

We are now ready to release out the 1st production badge. Right after the news announced, we have gained 3.3 million impression, 900K of social engagement on youtube, facebook, instagram and line, BHT 4.9 million value of free publications and more than BHT 1 million of free PR value.

But the most important thing is we have committed to give them the tangible tool that can encourage them to continuously empower and never stop believing on their own power of beauty, and this is only the beginning stage.

Similar Campaigns

12 items

1 Spikes Asia Award
Lip Rescue

J. WALTER THOMPSON BANGKOK, Bangkok

Lip Rescue

2016, O.P. NATURAL PRODUCTS CO.

(opens in a new tab)