Cannes Lions

Listening

SPOTIFY IN-HOUSE, New York / SPOTIFY / 2021

Presentation Image
Demo Film
Supporting Content

Overview

Entries

Credits

Overview

Background

Spotify is evolving from a music-first company to an audio platform. The brief was to create a series of motion-driven videos, to be used year-round globally - featuring key Music and Podcast talent.

Idea

Spotify’s new tagline: “Listening is everything” inspired the creative idea - a moving collage that combined creators, fans, and typographic elements to visualize and celebrate the art of listening.

Execution

Spotify is evolving from a music-first company to an audio platform. The brief was to create a series of motion-driven videos, to be used year-round globally - featuring key Music and Podcast talent.

The resulting videos create a dynamic and immersive visual world, full of the color and excitement that the act of listening inspires. We used a multi-media approach combining artist imagery, type design, 2D hand drawn & CG storytelling elements.

Talent and video assets could be swapped out by each global market, allowing local markets to update and keeping the creative relevant through the year. The motion responded organically to the sound design, reinforcing the power of audio.

Globally, podcast consumption grew by double digits through the rest of 2020, as the films achieved their purpose of broadening consumers’ expectations of the listening experience they could expect on the Spotify platform.

One of the videos first ran during the Emmys broadcast in the US. Since then, the assets have been used in digital channels, across multiple global markets.

Outcome

Globally, podcast consumption grew by double digits through the rest of 2020, as the films achieved their purpose of broadening consumers’ expectations of the listening experience they could expect on the Spotify platform.

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