Cannes Lions

LITE THE WAY

NET#WORK BBDO, Johannesburg / EAST AFRICAN BREWERIES / 2015

Film
Film

Overview

Entries

Credits

Overview

Description

We created the Lite The Way campaign and used the glow-in-the-dark technique to visually support the idea of lighting the way in the darkness.

Execution

We were influenced by Trap music style when working on the soundtrack for this campaign.

We collaborated with a well-known, accomplished name in this genre to come up with a soundtrack that complimented and enhanced our concept.

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