Cannes Lions
NET#WORK BBDO, Johannesburg / EAST AFRICAN BREWERIES / 2015
Overview
Entries
Credits
Description
We created the Lite The Way campaign and used the glow-in-the-dark technique to visually support the idea of lighting the way in the darkness.
Execution
We were influenced by Trap music style when working on the soundtrack for this campaign.
We collaborated with a well-known, accomplished name in this genre to come up with a soundtrack that complimented and enhanced our concept.
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