We created the first GPS function on ViaMichelin making their travels a constant entertainment, selecting only roads worth the detour :

the 8000 miles of Green Roads, with 160 points of interest, for more exciting journeys.

New roads for you to discover, new adventures for them to live.

In a click, choosing the discovery option and accepting to set aside the argument of time or distance, you could turn the car window into their new favourite screen.

Changing those young passive spectators into little explorers … Little browsers

With MICHELIN Green Roads, take your time to enjoy remarkable landscapes on the road. An app downloadable on the different app stores.

Media through a social media campaign centered on a video and social posts to generate downloads of the app or traffic on ViaMichelin website.

Different formats were published on the Michelin social media ecosystem (Facebook + Twitter) reaching millions of fans throughout the world.

-10 millions reach throughout Michelin social media platforms.

-an app downloaded more than 5 millions times

-an average grade of 4,3 on the different app stores