Michelin’s premium tires have the traction, durability and dependability to protect you and your vehicle when it matters most. In this print ad, the Michelin Man’s instantly recognizable arms safely push an SUV up a hill during a dangerous snowfall.

In the ad, we see the Michelin man’s instantly recognizable arm give an SUV the extra push it needs to drive safely on a snowy hill.

The campaign just launched, but we’ve already seen a great reaction from Michelin fans on all our social media channels.