Cannes Lions

LITTLE GAME

TOPTION, Shanghai / VOLKSWAGEN / 2013

Case Film

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Overview

Description

This commercial was broadcast to enhance brand image of Touran. Touran is marketed towards the modern family with kids, who have a more western style of relationship between parents and children.

In this commercial, father and daughter play a game of finding the “right” parking. Through the process of looking for parking, and the interaction between father and daughter the intelligence of Touran PLA automatic parking system is shown, with a relaxing and funny tone. The advanced technology of the New Touran offers a new way of pursuing family happiness, which impressed the target audience with the thoughtful technology and also express the brand concept of “Happiness Plus”.

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