Philco is a leading appliance brand and needs a campaign for the strong season for the sale of air conditioners by strengthening its online sales site and retail stores.

Generate an idea to publicize the Philco line of air conditioners and be leaders in sales.

Through a web app we developed an experience where users checked the resemblance to a famous person and gave them a discount. More look like the famous, bigger discount.

Traffic on Philco's site to the campaign was low and the campaign achieved an average of visits and sales conversion greater than 60%. We generated a massive campaign to publicize the mechanics that connected offline and online media, the experience on the brand's online sales site and live actions.

Through google search images we developed an experience on the Philco site where people found their resemblance to a famous person. The web app gave them a discount code to use on the same page or in retail stores. The campaign lasted 40 days in public, digital, social networks and television.

After the campaign Philco managed to sell 1 of 4 air conditioners in the country, achieving number one in sales. It was a historical sales record in e-commerce and the brand, the campaign had 19 million interactions and 10 million impressions.