Eurobest

Little Napoleon

TABASCO, Kiev / LESAFFRE UKRAINE / 2016

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

SAF-Instant is a French yeast after the recipe of Lesaffre company, known from 1872. Its uniqueness is an ability to raise the dough quickly and effectively. For Ukrainian housewives, who bake at home a lot, French quality plays a major role, which also differentiates the product from its competitors.

The idea was based on a resourceful boy in the iconic three-cornered Napoleon hat, who reaches the delicious pies with "lift" made from a pot with some dough. Launching of the campaign was timed to Easter holidays, a period when every Ukrainian housewife bakes a traditional Easter home pastry.

The campaign started on the 4th of April, 2016 and got a lot of positive reviews.

Similar Campaigns

7 items

Corona Island

DDB COLOMBIA, Bogota

Corona Island

2024, CORONA

(opens in a new tab)