Cannes Lions
MULLENLOWE, New York / JETBLUE / 2018
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Parents know family vacations are important. Yet, they still don’t take them. So how do you convince busy, working parents to actually book a family vacation? You don’t. You let their kids do it instead.
For the first time ever, JetBlue’s Little Tickets gave kids the power to plan a family vacation.
In the film, a travel agent sits down with a variety of children and helps them plan their ideal family vacation. Asking the kids about possible destinations they’d like to visit, amenities desired in a hotel, and activities they would like to plan while on vacation.
Then the travel agent sold these kids their ideal family vacation for a price they could afford.
Literally. Whatever they could afford. To remind parents that a little time together can go a long way.
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