For the JetBlue Getaways vacation package product, Mullen developed Get Away With It, the first-ever live online streaming game show. The game show was seeped in campy game show humor, replete with a mustachioed host, the fictional Mark Hammerberg. And the coolest part of all – real people could appear on the show via Skype without leaving the comfort of their own homes. Taking a nod from the most exciting part of the game show genre – the big vacation giveaway at the end of the show, we devised our own online version. Contestants had to answer travel trivia questions (some that infused JetBlue Getaways proof points) in order to win a JetBlue Getaway for two. Mullen produced five live game shows a day during the week of June 18.