Tell travelers in the busy holiday travel season that JetBlue is a better airline then the competition.

While our products were ridiculous, we designed them with incredible seriousness and rigor. These products weren’t retouching jobs—they were each individually designed for eventual display in the Flyer’s Collection store. The YumBro Snack Dispensing Robot was custom cast, and filled with authentic snack products. The Sherpa Shirt was hand-sewn from premium materials. The biting stick was… well, it was just a stick. In the end, the finish of the products maintained the brand’s dedication to great design, while still making the joke never lost its edge.

The first print of catalogs was snatched up immediately from pop-up store and blogged about online. We made the first ever media buy in NYC towncars, reaching 150,000 people on the way to the airport. Our pop-up store reached over 2.6 million pedestrians. And hundreds of customers called JetBlue asking if they could buy our fictional products.