The Penny Texting site was for the 1,000 texts for 9.99/month promotion with Virgin Mobile. We wanted to make the penny feel more important. Being that now the power of one text message would only cost you a penny we wanted to give people the most bang for their copper. So we allowed people with VM phones to text message anything they wanted to the site for their own 20 seconds of fame. They could promote their rock band, a website, or even their fluffy pink bunny rabbit. On the site people also got the opportunity to perform tasks and upload photos or videos of them acting out these adventures to show the world. One of these tasks was going to the bank and withdrawing $50 in pennies and seeing what you can buy with it.