• To create an integrated Direct Mail and press campaign in Mother and Baby magazines.• Lead on the advice and information offered to new mothers through Littleones membership.• To illustrate the programme's very nature whereby information is supplied in time for the stages of your baby’s growth.• Leverage the baby imagery appealing to Mums to be whilst ensuring standout.

• Membership applications are currently 53% above target.

• Responses are still coming in.