Cannes Lions
COSMO STREET, New York / MONTEFIORE / 2022
Overview
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By focusing the audience’s attention on one individual story - the need for an organ (which is only an abstraction in many people’s minds) is made more personal, more illustrative, and fundamentally, more human. By presenting a captivating portrait of Nini Sky, this campaign encourages audiences to become part of a life-saving program as a heroic living organ donor and showcases Montefiore’s belief that all human life is worth fighting for.
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