Fully Booked is one of the largest and most popular bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well.

This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the character in the story. At the end of the spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com