To get under the skin of our fans, we launched the first campaign where real people's tattoos took the leading role in animated short stories. Each story was written based on the different tattoos that were to star this campaign.

First, we launched a call for entries encouraging our followers to share their tattoos with us. What they didn't expect was to get them back, but alive and in motion.

Once we started receiving tattoos and picked the best, it was time to write a story to tell. Shortly after, animators began to breathe life into the tattoos. After hours of intensive work, every two weeks we published a new animated video across our social media profiles.

150% above the sales expectation

Broke Chevrolet's engagement record

With 96% of positive conversation