An ad that viewers paid to watch. "Lo and Behold: Reveries of the Connected World" was created to raise a debate around the power and fragility of the connected world. NETSCOUT Systems operates in a fascinating, complex field, difficult to articulate but critical to explain to the world. We enlisted the curious mind of legendary filmmaker, Werner Herzog, to reveal the connected world: the good and bad, the future and past, the technological and philosophical. Featuring pioneers in the field, like Elon Musk, the service assurance and cyber-security company was able to break the constraints of traditional B2B marketing. By illustrating how our lives are absolutely dependent on constant connectivity, we brought forth the heroes who secure the world as we know it. By the end, you’re captivated by the cruciality of these individuals and companies who keep the essential infrastructure of our modern life running. The film premiered at Sundance Film Festival and Magnolia Pictures acquired worldwide rights. The money paid by Magnolia covered more than the entire production, making the campaign profitable before it even ran.