- Tell the compelling origin story of digital connectivity in the world to broaden the conversation. Make it big and hard to avoid. Then get them searching for it by themselves.

- Lo and Behold: Reveries of the Connected World was born to raise debate around the power and fragility of the internet.

- We enlisted legendary filmmaker, Werner Herzog, to reveal the connected world: the good and bad, the future and past, the physical and emotional.

- By illustrating how our lives are absolutely dependent on constant connectivity, we brought forth the IT guardians who secure the world as we know it.

- The film documents the crucial work of these individuals who keep the essential infrastructure of our modern life running.

-Lo & Behold premiered at the Sundance Film Festival, with extraordinary reviews.

-Directly after, a press showing was seen by leading journalists in the tech, cinematic and news fields.

-The campaign surrounding the documentary connected the dots between the brand and the conversation/debate started by documentary.

-Shortly after the festival, Magnolia Pictures purchased the worldwide rights to the documentary.

Lo & Behold became one of the most watched documentaries online.

- It became available on Netflix, iTunes, Google Play, OnDemand, Xbox, Playstation, YouTube, Amazon Video and Vudu among many more making its reach incredible.

- The New York Times called it “Improbable and Irresistible.” It has a 93% on Rotten Tomatoes and Wired Magazine deemed it “The most exciting film at Sundance.”

- Netscout searches grew from 2.5 billion to 25 billion.

- The client received more new business inquiries than it had in its 30-year history.

- When Magnolia Pictures bought the rights to distribute the movie they paid the ENTIRE COST of the production, making this a ZERO COST initiative for the client after the transaction!!!

- In fact, the movie sold for more than it cost to make.