To advertise an erotic film TV series shown on Localia TV called EROS we used sexual expressions and sounds in a suggestive and implicit way. We linked the channel´s content to a promotion, not only to get viewers to watch the show, but also to tune their TV to the Localia.

In the radio spot we hear the sounds of a couple in bed, the springs of the mattress moving to the rhythm of rap. "Jane meets Harry, a rapper. That´s the story. Eros. The best erotic film series, every Sunday on Localia TV. Call now and our technicians will tune your TV to Localia for free."

During the month of the promotion the erotic film TV show, “EROS” had a 42% increase of audience.

In general, Localia´s audience during that month increased by a 25% due to the free tunings done. The campaign had repercussion in the major national and local radio programs.