Brief: Localia, local TV leader, wanted to increase sales of advertising time so decided to impact the Media Planners.Solution: The campaign was based on creating, producing and broadcasting (on Localia) a content real and attractive for the media planners themselves. The song and videoclip: the media planner We produced the videoclip and broadcasted it on TV, notifying the media planners so that they tuned into Localia.Sense of humour and use of all communication tools (web, mailings, e-mailings, print, channel on-air…)Results:• Increase of 76% of the number of advertisers (38 new advertisers) • Increase of 81%!! Of sales of advertising time/slots