Cannes Lions

LOCK IN THE GERMS

THE STORYLAB APAC, Ho Chi Minh City / GREEN CROSS VIETNAM / 2016

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Case Film
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Overview

Entries

Credits

Overview

Description

We created "Lock In The Germs" - a simple innovation that makes hand sanitization an integral part of using the toilet.We incorporated Green Cross hand sanitizer dispensers into toilet door locks - so people have to sanitize their hands before they can leave the toilet.

Execution

We installed the Green Cross "Lock In The Germs" device in the restrooms of hospitals, clinics and schools. We started implementation last January 18, 2016 and planning to roll out to neighboring developing countries like Cambodia, Myanmar, Laos.

Outcome

Green Cross Lock In The Germs helps to educate and remind people the value of Hand sanitization after using a toilet. Green Cross hand sanitizer sales grows 20% after the start of the activation. The device activation left such an unescapable direct impact to the target audience, that Green Cross incorporated decided to roll out to neighboring developing countries like Cambodia, Myanmar, Laos.

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