Cannes Lions

LOJACK FOR LAPTOPS

DI PAOLA & ASOCIADOS WPP, Buenos Aires / LOJACK / 2010

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Overview

Outcome

Sixty deliveries were made, in batches in order to make the most of the mail service costs. We obtained 35% of positive answers to the interview. 33% of service sold during the interviews requested. Given the success of the action, the client has retained the same action for the following year.

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