Cannes Lions
DI PAOLA & ASOCIADOS WPP, Buenos Aires / LOJACK / 2010
Overview
Entries
Credits
Outcome
Sixty deliveries were made, in batches in order to make the most of the mail service costs. We obtained 35% of positive answers to the interview. 33% of service sold during the interviews requested. Given the success of the action, the client has retained the same action for the following year.
Similar Campaigns
12 items