Cannes Lions

Long Live Rock n' Roll. Stay at Home.

ALMAPBBDO, Sao Paulo / KISS FM / 2020

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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Overview

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Credits

Overview

Execution

At such an important moment in the pandemic, it was essential for us to convey the message of caring for the elderly and staying home. With that in mind, we used rock 'n' roll icons who are in the high-risk group, along with illustrations and the brand's color scheme, to communicate this important social message in the most rock 'n' roll manner possible.

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