Cannes Lions
ALMAPBBDO, Sao Paulo / KISS FM / 2020
Overview
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At such an important moment in the pandemic, it was essential for us to convey the message of caring for the elderly and staying home. With that in mind, we used rock 'n' roll icons who are in the high-risk group, along with illustrations and the brand's color scheme, to communicate this important social message in the most rock 'n' roll manner possible.
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