DDB GROUP NEW ZEALAND, Auckland / SKY TV / 2016
Discovery is a US cable television channel, that focuses primarily on popular science, technology, and history, but in recent years has expanded into reality television and pseudo-scientific entertainment.
Within our existing ‘Look Deeper’ platform on New Zealand’s Sky television, we invite viewers to take a moment to look at the world around them. The aim? To offer viewers a greater more in-depth appreciation of the world they live in.
In this radio campaign, we make the same invitation, but this time ask listeners to take a journey into everyday audio soundscapes, and take a moment to consider why certain sounds we hear make us feel certain ways.
DDB GROUP NEW ZEALAND, Auckland
2016, SKY TV
123 WEST, Vancouver
2013, ONE TWENTY THREE WEST
DDB NEW ZEALAND, Auckland
2008, SKY TV