Cannes Lions

Look Deeper

DDB GROUP NEW ZEALAND, Auckland / SKY TV / 2016

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

Discovery is a US cable television channel, that focuses primarily on popular science, technology, and history, but in recent years has expanded into reality television and pseudo-scientific entertainment.

Within our existing ‘Look Deeper’ platform on New Zealand’s Sky television, we invite viewers to take a moment to look at the world around them. The aim? To offer viewers a greater more in-depth appreciation of the world they live in.

In this radio campaign, we make the same invitation, but this time ask listeners to take a journey into everyday audio soundscapes, and take a moment to consider why certain sounds we hear make us feel certain ways.

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