Cannes Lions

LOOK UP

AMVBBDO, London / MARS / 2017

Awards:

1 Shortlisted Cannes Lions
Film
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Description

We are all so connected to our devices that we’ve ended up completely disconnecting from the world around us. To encourage families to come together round the dinner table and enjoy a tech-free meal, we conducted a social experiment highlighting how bad the situation has become. Using hidden cameras, we tried to swap a kid’s entire family without them noticing it. And sadly it worked. So to help parents reclaim dinnertime, we’ve armed them with a device that disables Wi-Fi making kids look up and reconnect with their loved ones.

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