Cannes Lions
AMVBBDO, London / MARS / 2017
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We are all so connected to our devices that we’ve ended up completely disconnecting from the world around us. To encourage families to come together round the dinner table and enjoy a tech-free meal, we conducted a social experiment highlighting how bad the situation has become. Using hidden cameras, we tried to swap a kid’s entire family without them noticing it. And sadly it worked. So to help parents reclaim dinnertime, we’ve armed them with a device that disables Wi-Fi making kids look up and reconnect with their loved ones.
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