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Domestic violence is an issue few women want to talk about, so we disguised our message in the format of the show, catching the millions watching off guard. Loose Women is a show watched predominantly by women, making it the perfect medium to deliver a message about domestic violence.

Over 200% increase in traffic to the refuge site.

Over one million women saw the stunt when they tuned in to watch the show.

$0 spent on media or production as film was produced by the TV channel and integrated into live show.