Cannes Lions
CHE, Melbourne / CANCER INSTITUTE / 2008
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Connex is the company that operates Victoria’s public transport system. The Peter MacCallum Cancer Center (or Peter Mac, as it is affectionately known) is Australia’s foremost cancer research centre. One day of every year, Connex donates $1 from every train ticket sold to Peter Mac to help them find the cure for cancer. This commercial simply and elegantly describes how every train ticket sold on Connex for Cancer Day brings us closer to a cure.
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