To promote awareness of the L'Oreal Paris portfolio of brands and build upon their imagery as affordable luxuries, UM partnered with Conde Nast publications to create a multi-brand advertorial insert which ultimately grew into a multimedia, image building event. The resulting programme named 'Reflections of Beauty', successfully combined the power of celebrities, real women and a compelling charitable cause all while creating an exciting call to action for consumers.The first, eight-page insert debuted in the November 2002 issues of Allure, Glamour, Lucky, Self, Vanity Fair and Vogue and was created jointly by L’Oreal Paris, Universal McCann and Conde Nast.