The process was relatively simple but very innovative: we used the brand codes to create a proprietary, exclusive and fashionable textile print. Then we invested in a co-brand project with a famous Brazilian beachwear brand, by having our print used in a small collection. This way we created our own “brand collection” with two exclusive pieces that should be sold with its regular beachwear collection.These two pieces produced reflecting our concept purpose "Increasing the pleasure of the summer" with a mix of confort, quality and style.

The promotion was successful since around 70% of the co-brand pieces were sold. Another important aspect was the buzz generated through magazines, blogs and social networks with a return in spontaneous media higher than the investment in one single page in a magazine (these was the amount paid for the partnership). And the most important thing: now people are going to the beach with our brand.