To mark Mondel?z International’s first major foray into China’s chocolate market we created an integrated campaign to introduce Chinese customers to Milka’s tender Alpine brand world.

Building on Milka’s global ‘Tenderness is inside’ brand platform, the film at the heart of the campaign – Lost & Found – is set in the idyllic fictional town of Lilaberg and depicts a little girl’s plan to save her father’s job. With the help of some kind-hearted townsfolk, a honking goose and a Milka chocolate bar, the fable of the girl’s success is a universal reminder that a little tenderness can help turn things around.