Cannes Lions

Lost Moments

RAI PROPAGANDA, Sao Paulo / ACHE / 2016

Film
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Usually sore throat is addressed showing the causes and symptoms. This spot changes the common sense and turns out with a very original approach. Sore throat takes you away from doing what you want, therefore, makes you miss pleasurable everyday situations because of the discomfort. Every situation is seen using an universal appeal: missing posters whose “owner”, a woman, goes all over the places sticking them or asking people nearby desperate to have all those moments back. She found them! The relief comes with Flogoral and its triple action: anti-inflammatory, analgesic and anesthetic.

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