Cannes Lions
BBDO ATLANTA, Atlanta / GEORGIA LOTTERY / 2011
Overview
Entries
Credits
Description
This 60 second spot tells the story of how music makes everything better - even lottery games. Designed to air on music stations, the spot is an amusing parody of the AutoTune genre - thereby tying the product message to a clever and highly resonant musical device.It aired for five weeks on music stations around the state of Georgia.
Similar Campaigns
12 items