Cannes Lions

LOTTERY

BBDO ATLANTA, Atlanta / GEORGIA LOTTERY / 2011

Film

Overview

Entries

Credits

Overview

Description

This 60 second spot tells the story of how music makes everything better - even lottery games. Designed to air on music stations, the spot is an amusing parody of the AutoTune genre - thereby tying the product message to a clever and highly resonant musical device.It aired for five weeks on music stations around the state of Georgia.

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