Cannes Lions

LOTTERY

PUBLICIS GRAFFITI, Buenos Aires / LOTERIA NACIONAL / 2006

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A poor elderly couple buys a lottery ticket every week. When the woman is about to put it away in the usual place, her husband suggests placing it somewhere else so that they have better luck. The woman leaves it on the table while looking for a new place, the dog takes it. The couple struggles with the dog to get their ticket back. They decide to leave it there, for good luck. The dog would not leave the ticket so the couple takes care of it. Finally they win the lottery and hug each other,

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