How does one feel if he or she wins the Lotto? What luxurious life can one afford?It’s hard to know. That is, unless you actually live that experience...In our planning phase we decided to eliminate the rational obvious of securing ones future welfare and skiped to the eccentic once in a life time experiences.Among an array of eccentric experiences we selected the ones that had the potential to become a media in itself.

More than 420,000 promotional entries.More than 340,000 people envied the private pool in “their” beach.More than 78,000 people wished they could have had the empty front seat at the theater.More than 700,000 wished they could ride the limo in front of them.More that 780,000 people wished they could be the millionaires in the cover of their magazine.More than 3,200,000 wished they were the millionaires protagonists of entertainment news in main TV shows.And above all, we surpassed sales objectives by 57%.