Cannes Lions
CONTRAPUNTO BBDO, Madrid / LOTERIA NACIONAL / 2020
Overview
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Credits
Execution
During Christmas 2019, an old man decides to visit his son's ex-wife. Although she thinks he has come to see her grandchildren, he has actually gone to see her. He wants to know how is she doing and share a ticket of the Christmas Lottery with her. With that small gesture he is sending her a message: that although she is no longer the wife of her son, she is still part of his family.
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