Cannes Lions

LOTTO

DDB NEW ZEALAND, Auckland / NEW ZEALAND LOTTERIES / 2010

Film
Film
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Overview

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Credits

Overview

Description

A new campaign brings to life what people would do if they won the lottery via a Wish List, that a Lotto winner puts together at formative moments in his life as a boy. The commercial leaves some questions unanswered, allowing a fuller picture of the boy's wish list (and as a winner his adult take on them) to emerge in subsequent commercials.

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