PlayStation introduced the PSP white (after the original in black).It was the opportunity to :- re-boost interest for the PSP - reach women aged 18 to 35- recruit new leads onlineConcept :"PSP white, as PSP as in black"Manipulating a slider, users discover the two facets of the same short video : one in black, the other in white : Not completely different but not totally the same. Both definitely PSP.