Cannes Lions

Manette d'Or

MAZARINE, Paris / PLAYSTATION / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

As for the Ballon d’Or, The Manette d’Or rewards the best Football player of the year on PS4. The winner will receive a unique hand-made golden trophy.

Execution

Organise a simple User Generated Contest on Twitter: players could share their best goals on PS4 directly on Twitter with #Manettedor, using the PS4 Share Button.

The 23 most voted for goals will be judged by a professional jury.

Timeline will be thought to correspond to the Official Ballon D'Or agenda, in order to maximize ambush visibility.

Outcome

Reach:

69 000 tweets with #Manettedor

Over 7 500 000 impressions

Engagement & Participations:

2 800 shared goals

45 700 votes with Retweets

Engagement Rate:

Average Engagement Rate around 20% on best targeted audiences.

28% Engagement Rate on the winner's announcement!

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