Lou is a popular film that has touched the hearts of the French people thanks to the simplicity and authenticity of its story, but above all, thanks to the choice of music, a real emotion enhancer.

Because music is often the best voice-over, we gave it a major place that only a few dialogues disturb.

For La Redoute, the choice of a female artist was crucial to its brand strategy. That's why we selected the singer "Pomme" and her song "Une Minute", then little known by the general public in 2020, which appeared to us as an obvious choice because the strength of her melody and her lyrics immediately gave the film an amplitude, a semblance of sincerity that generates strong emotion from the first listening.

Thanks to the media exposure of the film, Pomme has entered the top 50 most "shazamed" French artists.