The new Happy Studio app breaks the mould for children’s mobile gaming. In its real world scenarios, kids are challenged to think for themselves, taking on the role of an artist, a musician or an inventor.

The game drops them into a playful mini-scenario based around real world experience. As an inventor, in one game kids are given a handful of objects and asked to build a machine to meet a challenge such as ‘fly to the moon’.

The games are designed to match children’s abilities on various levels. They can experiment freely with the tools and objects or they can take on a challenge, making it suit a wide range of ages. Younger children may not understand the challenges but have fun exploring the possibilities the objects suggest. Older children might prefer to have a goal or target they can reach and overcome.

Implementation

Built in close collaboration with educational experts, Happy Studio helps kids develop their skills by stepping into the shoes of an inventor, artist and musician.

Our ‘Be an inventor’ game is all about logical thinking and problem solving by running tests to complete challenges.

In ‘Be an Artist’ we help kids to think creatively. They’ll learn to draw their favourite characters and watch them come to life.

In ‘Be a Musician’, through physical movement, kids match musical patterns and learn different sounds and rhythms.

Placement

Promoted in restaurant via the Happy Meal box, kids and parents are prompted to download the app from Apple and Google app store as well as access the platform online.

Scale

Launched across Europe (41 countries), it’s already received a Good App Guide recommendation, ranked top 5 in kids 6-8 category in 27 countries and has an average 4.5 star rating.

(See confidential section below for detail on reach)

The platform engagement and impact levels are equally impressive with:

(see confidential section below for further detail)

An average 4.2 star rating in the Google Play and Apple stores

A recommended application listing in the Good App Guide ™

We also ran research within the six core markets, with 600 families experiencing the platform over two weeks. Using questionnaires and one-to-one interviews we found:

78% of parents feel Happy Studio provides educational value to their kids

80% of parents feel Happy Studio is fun

79% of parents feel Happy Studio encourages family play

Based on these results, Happy Studio is having a positive impact on the perception of the Happy Meal and McDonald’s brand among our millennial parent target audience.