Cannes Lions

Love at First Sight

THE MILL, London / SAMSUNG / 2022

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Overview

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We see Sam through her terrarium window catch sight of an advertising billboard for the new smartphone. Immediately she is smitten: Love at first sight. Accompanied by Nazareth’s classic song “Love Hurts,” Sam experiences a rollercoaster of emotions. Because when the billboard poster is suddenly replaced, heartbreak spreads through the terrarium. Will Sam ever see his sweetheart again? Luckily, the little spider has a friend by her side who provides a heartrending happy ending.

Our VFX team provided 28 complete VFX shots on Samsung’s newest campaign, ‘Love at First Sight’. The spot features a less antagonising and rather adorable CG Spider to the ones we’re so used to seeing in the bath.

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