Cannes Lions

LOVE IS ON

MEDIACOM, New York / REVLON / 2015

Presentation Image
Supporting Images
Case Film

Overview

Entries

Credits

Overview

Execution

The digital billboard was Revlon’s own Global Love Beacon, allowing people to share love from around the world – 24 hours a day, seven days a week.

A live, on-site LOVE IS ON camera captured and streamed user-generated “love moments” (hugs, kisses, proposals, vows and more) to the 300,000+ daily visitors to Times Square.

And people around the world had the chance to have their photo or message featured on the billboard by submitting to our online portal or using the #LoveIsOn hashtag.

We drove submissions through premium partnerships (with beauty/fashion sites like Refinery29 and PopSugar) and well-known influencers.

Outcome

In terms of romantic gestures, it doesn’t get much grander than this… And as the results showed, the love was most DEFINITELY on:

• 3.7 million submissions to #LoveIsOn

• 10.2 million YouTube views of our LOVE IS ON content

• Revlon visits increased 188%

• Brand interest increased 251% (according to Google Brand Lift Study)

• Brand favorability jumped 61%

Plus, the industry is raving: in addition to plenty of press coverage for the campaign, we've already won an Internationalist Award for Innovation in Media and are currently shortlisted at the Festival of Media Global Awards.

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