KASIKORNBANK wanted to shift people’s perception towards bankers; from being a gold digger who only aimed for generating profit from his client to being a family member who was there to take care and help solve financial problems with utter sincerity. As KASIKORNBANK always strives for and places importance highly on service excellence, hence, people’s perception towards their bankers plays a significant role in their overall branding.

We communicate through a film advertising ‘Love me, love my clients” revealing another side of the story that bankers are just normal people; they’ve got feelings like all of us but still, they always work their best for their SME clients. Telling it through a very classic work-life balance problem of a banker who works so hard that he barely has time for his lover as it is his responsibility to maintain favorable relationships both with his clients and her.