Cannes Lions
WIZZ / QUAD GROUP, Paris / TELEFLORA / 2019
Overview
Entries
Credits
Background
This video was launched for 2019 Valentine's Day.
Execution
2D animated short in black and white with a vivid splash of color
The challenge was working on a long format film with such a strong creative potential. It allowed the director a better flexibility to set the context, the background and to develop in detail the evolution of the main character as we follow this man over a long period of his life - from his childhood to adulthood.
It was a challenging experience to see the character's design evolve throughout the film, both in terms of styling and the ageing of his face, while also working on a range of expressions.
The director comes from 3D, so the creation of this universe in 2D all in black and white (with a few brushstrokes of red to highlight flowers) was a great opportunity to create longer shots, a varied cast of characters and to craft a more elaborated narrative.
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