St. Valentine’s Day is a marketing communication opportunity which brands love but also fall into cliche. To use this opportunity successfully, it is extremely important to provide an unforgettable experience. However, it is controversial how much the audience concern about brands’ message. But clearly, they care about financial opportunities because of the serious economy created by this special day.

We created “AskTamBanaGöre” page, with the inspiration of Money Club’s personal campaign app “Tam Bana Göre”. In order for messages to be written on Migros sales receipts, we redirected social media users to our page and we asked them to write their Valentine’s Day messages along with their Money Club Card number.

We gave tips to those who did not know their Money Club Card number and those who were looking for ways to take their loved ones to Migros on that day. And we increased interaction with the help of hashtag #AskTamBanaGöre.

On St. Valentine’s Day, shoppers from Migros encountered a love message at the end of their sales receipts, so we were able to surprise Migros shoppers and make them feel privileged in our world.