Cannes Lions

Loves Not Likes

CRAMER KRASSELT, Chicago / CRAMER-KRASSELT / 2016

Film
Film

Overview

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Overview

Description

Our story begins in the world of likes. We focus on one vignette where we see a man approving of his image with a Like, or two women on the street Liking each other. Our narrator tells us that we actually live in a world of Likes, and then asks, “but what about Loves”. That question leads us, via a heart-shaped camera iris into the world of Loves, where things are beautiful, meaningful and special. This is where Nikon is introduced. Nikon is here to capture the things we Love because it is our Loves that make us who we are – playing on the beach with our dogs or our hobbies and passions. And the narrator tells us, that things we Love deserve better imaging than the things we just like. The viewer is called to Show Your Love Some Love.

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