Cannes Lions

World of Likes

CRAMER KRASSELT, Chicago / CRAMER-KRASSELT / 2016

Film

Overview

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Overview

Description

Our story begins in the world of Likes. We see our hero and the people around him “liking and being liked” by just about everyone – a woman in the elevator, a fashionable woman and her poodle, a barista, a celebrity-even the cars on the street. Our narrator tells us that everyone likes a Like, and some even love Likes. He then asks ‘but what about Loves? We transition (via a heart-shaped camera iris) into the world of Loves, where things are beautiful, meaningful and special. This is where Nikon is introduced. Nikon is here to capture the things we Love because it is our Loves that make us who we are - our dogs, our trips, our family our hobbies/passions. And as the narrator tells us, the things we Love deserve better imaging than the things we just like. The viewer is called to Show Your Love Some Love.

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