Cannes Lions
TWITTER, San Francisco / TWITTER / 2017
Overview
Entries
Credits
Description
Twitter wanted to celebrate its 10th birthday by releasing a film sending gratitude and love to everyone on Twitter for an unforgettable first decade. The film highlighted incredible moments of laughter, tragedy, and hope that unfolded on Twitter around the world in those first 10 years.
Execution
The film was created in XX weeks in the lead-up to the 10th anniversary of Twitter’s launch, with careful consideration being given to which moments to highlight from the first 10 years.
Outcome
The film succeeded in sending a simple message of thanks to viewers for being a part of Twitter’s first decade. It launched on March 20, 2016, and has received 1,469,243 views on platform, 182,863 likes, and 112,826 Retweets.
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