SINGAPORE

- The number of Singaporeans visiting Twitter daily increased by 37.2% from Q4'2014 to

Q1'2015.

- The amount of Singaporeans claiming to actively use Twitter increased by 15.4% from Q4'2014 to Q1'2015.

INDIA

- In the 2 days after 23rd April (when the creative was featured in the newspaper), Google searches for 'Twitter' increased by 17%.

- In the week after 23rd April, the amount of Google searches for "Twitter news" was 13.8% higher compared to the week before 23rd April.

The campaign had succeeded in getting people who had rejected Twitter so far to be interested in it again.

Data was an integral part of the creative idea. We looked at how news had broken over the course of a few major world events and by mining Twitter posts around news from these, created stunning artistic visualizations of how news about these events had broken on Twitter and built up to a crescendo through people posting, reposting and discussing and in doing so showcased the role that Twitter had played in drawing the worlds attention to these, and shaping the outcome.